Feb 26, 2021Why Meditate? And 5 Ways to Turn it into a Long-lasting HabitIt was a disaster. The onset began when I was 23. I had just lost the two most important women in my life. My mom and my girlfriend. It was ruining me mentally and physically. On the other side, I had a lot of good going for me. I was…Meditation5 min readMeditation5 min read
Feb 25, 2021Here is How to Write Thoughtful Content in 2021In 2017, I was helping one of the top training companies in Gurgaon with their social media and blog. In four months, the writing team (another writer and I) increased its organic reach by 600% and gained 10k new subscribers. We didn’t spend on Ads. We didn’t use a PR…Writing3 min readWriting3 min read
Feb 23, 2021Difficulties of Work-Life Balance and 5 Ways to Overcome itMy father is a 56 years old retired army officer. He was a Major in the Indian Army, a highly responsible position, and served until 2014. Depending on the day and occasion, a man of his rank could be responsible for about 50 soldiers. There were no defined working hours…Work Life Balance4 min readWork Life Balance4 min read
Feb 22, 2021How to Answer “What Do You Do” as a Writer?My father was a Major in the Indian Army. As per the provision, you retire either when you turn 60, or when your service touches the milestone of 30 years. For dad, it was the latter. He surrendered his life to the Indian Army, and the army took care of…Writing3 min readWriting3 min read
Feb 21, 2021The Easiest Way to Keep Working When You’re Just Not Feeling ItI don’t feel good today. I woke up late. Since my first cup of coffee at 11 in the morning, I have been avoiding my laptop. …Writing3 min readWriting3 min read
Feb 20, 2021How to Survive As a Full-Time Writer?“You’re making a mistake,” the professors warned us from the podium. The induction program in the first week of my Journalism school was soaked in a sad message. That the writing profession doesn’t pay well. Neither does journalism. The time you spend working in a week and what you earn…Artist4 min readArtist4 min read
Feb 18, 2021Don’t Beg. A 6 Step Guide on How to Get Your First Big ‘YES’Well, why not? If you cannot earn a client, why not just beg and get going? With so many possibilities in your head, there you are. Sitting with a long list of services that you truly believe would change the world. You can’t help but doubt yourself. You think you…Content Marketing5 min readContent Marketing5 min read
Feb 17, 2021Don’t Read This or The Dog DiesYou don’t care about the dog, do you? I warned you to not come here read this, and you’ve still broken the rule. Poor Dog. What can I say? Future looks rather grim for this surprisingly well-behaved animal. He needs to eat. He is hungry. Anyway, I am making him…Content Marketing3 min readContent Marketing3 min read
Feb 16, 2021Why Content Marketing is Right, Right, Right for Small Businesses?When I started writing for online platforms, the trend of using ads for customer acquisition was still active. And then I lived through its gradual fade into ad blockers. The advertisements have grown ineffective over the years. Of course, there are still creative strategies that you can use to push…Content Marketing3 min readContent Marketing3 min read
Feb 16, 2021What’s Right for Small Businesses, Copywriting or Content Marketing?Up until last year, I called myself a Copywriter to all my clients. I was primarily writing advertisements, direct mail and sales pages for small to medium-sized businesses. That’s what copywriters do, I thought. Write ads. Sell things. I was wrong. At the same time, I was also participating in…Writing2 min readWriting2 min read
